Brand Management Jobs

In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competition and building loyalty among customers." In 2004 and 2008, Kapferer and Keller respectively defined it as a fulfillment in customer expectations and consistent customer satisfaction. Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product (see: Brand equity). Based on the aims of the established marketing strategy, brand management enables the price of products to grow and builds loyal customers through positive associations and images or a strong awareness of the brand. Brand management is the process of identifying the core value of a particular brand and reflecting the core value among the targeted customers. In modern terms, brand could be corporate, product, service, or person. Brand management build brand credibility and credible brands only can build brand loyalty, bounce back from circumstantial crisis, and can benefit from price-sensitive customers.

CATEGORY: Brand Management JOBS

Senior Assistant Brand Manager Richmond, VA

Category: Brand Management
Do you want to work in Brand Management for a Fortune 200 Company with some of the most iconic brands? Do you have a Bachelor’s degree in Marketing and at least 18 months of brand marketing experience? If so we want to speak with you about the Senior Assistant Brand Manager role that we are looking to fill in Richmond, VA. What will you be doing? • You will conduct business analysis and provide
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Undergraduate Intern Brand Richmond, VA

Category: Brand Management
Imagine an internship where you can contribute innovative ideas and make a real impact in a fast-paced and continually evolving environment. You can have this when you join Altria! Altria is committed to providing an inclusive culture where unique perspectives are valued and appreciated. Altria - a family of companies with more than a century and a half’s legacy of innovation and leadership – ha
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