Associate Manager, Digital Marketing

Altria Client Services

Richmond, Virginia

7/16/2020 8:18:04 AM


Sales Marketing Marketing Brand



Play a key role in managing, crafting and executing digital marketing work streams for a Fortune 200 Company with some of the most iconic brands! Have a Bachelor’s Degree in Marketing along with 5 years of experience in digital marketing, e-commerce or an advertising agency? If so, we want to speak with you! We are currently seeking an Associate Manager, Digital Marketing to join our Digital & Marketing Services department in Richmond, VA.

What will you be doing:

• As a Product owner for enterprise Customer Care you will consult with Brand and Digital Marketing Services teams to understand current and future business needs. This may include using and expanding digital communication channels, using platforms for collection of relevant consumer data, Adult Tobacco Consumer (ATC) 21+ name generation, consumer age verification, e-commerce techniques and approaches. Improve existing and identifying new marketing technologies and other relevant needs (including alignment with consumer data privacy).
• Support development of key business insights to help guide digital marketing and ATC 21+ Customer Care strategies for operating companies. Influence and recommend engagement opportunities based on in-depth understanding of adult tobacco consumers.
• Lead and execute cross-functional digital marketing initiatives. Working with Legal, Finance and Information Services partners to secure resources and alignment.
• Analyze existing tools and capabilities to identify areas of opportunity, or to activate upon specific business initiatives.
• Identify relevant digital marketing technologies and associated providers or services in conjunction with internal procurement teams.
• Ensure potential ideas can be implemented in compliance with our current marketing practices.

We want you to have:

• Bachelor’s Degree in Marketing or relevant field
• 5+ years of relevant professional experience. Advertising agency, digital marketing and/ or e-commerce is preferred
• Strong analytic and critical thinking skills with the ability to apply data analytics to develop focused initiatives and work plans
• Demonstrated ability to work autonomously and collaborate effectively across functions
• Strong communication skills (written and oral)
• Comfortable working in an evolving and changing "white space" environment with a passion for learning
• Experience implementing digital marketing and e-commerce (Adobe marketing suite, SMS, Digital Banner Ads, Magento)
• Experience working in agile environments

In addition to the opportunity to apply and develop your skills toward key business objectives, we offer an excellent compensation package including a competitive base salary, comprehensive health/vision/dental insurance, participation in our deferred profit sharing and incentive compensation programs as well as a relocation assistance package.

Richmond, VA - Virginia


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