Consumer Research Analyst

Altria Client Services

Richmond, Virginia

2/10/2020 6:44:38 AM

3197

University Marketing Brand

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We are currently seeking a Consumer Research Analyst to join our Consumer and Marketplace Insights department in Richmond, VA.

The selected candidate will play a key role in designing and executing custom market research studies designed to produce actionable consumer insights supporting our leading brands. You will get the opportunity to work on Best-In-Class market research and collaborate with top tier marketers, vendors and our team of marketing research experts. In this role you will:

* Consult with internal clients and colleagues to understand consumer knowledge needs and developing research plans to meet these needs
* Develop, manage and analyze research studies to evaluate in-market performance of new brands and promotional initiatives
* Monitor the performance of our leading brands and provide the consumer perspective on marketing programs
* Respond to a broad range of questions related to consumer attitudes and behavior from key client groups, including Marketing and senior management, by creating and delivering impactful consumer insights presentations
* Provide a perspective that effectively integrates consumer sentiment with a solid understanding of business performance

We are seeking a team player with a sound understanding of custom marketing research methods. Other qualifications include:

* A Master’s Degree in Marketing Research
* Strong written, verbal and interpersonal communication skills
* Applied marketing research experience across the marketing mix, to include positioning, pricing, packaging, promotion and product testing
* Excellent leadership skills and the ability to apply those skills in cross-functional teams
* Strong problem solving and analytical skills
* Marketing acumen
* High level proficiency with MS Office applications, especially Excel and PowerPoint

Richmond, VA - Virginia



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