Digital Marketing Specialist

Philip Morris USA Inc

Richmond, Virginia

3/29/2019 8:15:40 AM


Brand Management



Do you want to build the digital road map to expand consumer engagement in a new product category for a leading CPG Company? Do you have a passion for digital marketing, and experience with social media content and influencers? If so, you will want to apply to the Digital Marketing Specialist role that we are looking to fill in Richmond, VA.

What will you be doing?

• You will be working as part of the iQOS brand team in support of Altria’s goal of Reducing Risk and Expanding Choice for adult tobacco consumers
• You will help decision makers develop the strategy for brand engagement, activations and deployment via digital channels specifically, e-commerce, owned websites, social media and influencers
• You will independently lead and implement digital equity building programs/promotions based on understanding of business issues and strategies
• You’ll conduct in-depth digital analysis to identify high impact, consumer focused digital marketing gaps and develop solutions to mitigate the gaps
• You will generate tools & dashboards that display digital information visually – converting data into clear, concise, and simple language that generates insights
• You’ll collaborate with cross-functional agencies and teams to identify business building opportunities and communicate those opportunities, insights, and actionable recommendations
• You will serve as a critical thinking partner and share digital expertise

Specific Skills

What does your background, skills and experience look like?

• You possess at least a Bachelor's degree
• You have 3+ years of experience in digital marketing, we prefer experience with websites, e-commerce, social media content and influencers
• You love working collaboratively in a cross-functional team environment
• You understand how to track and measure digital information, use information to develop insights and incorporate insights into solutions
• You possess strong problem solving, strategic and critical thinking skills, and the creativity to find and try new solutions
• You possess a sense of urgency and curiosity, and the courage and confidence to debate across all levels of the organization
• You are an excellent communicator, both written and verbal, with a validated ability to communicate abstract digital concepts with non-digital audiences

Altria is a Fortune 200 company, proud to call Richmond, Virginia our home. Our companies – which have been the undisputed market leaders in the U.S. tobacco industry for decades – include some of the most enduring names in American business: Philip Morris USA, the maker of Marlboro cigarettes, and U.S. Smokeless Tobacco Company, the maker of Copenhagen and Skoal. We also own John Middleton, manufacturer of Black & Mild cigars, and Nat Sherman, a super-premium cigarette and cigar business. We complement our total tobacco platform with Ste. Michelle Wine Estates, a collection of distinctive wine estates and maker of Chateau Ste. Michelle, and our significant equity investment in Anheuser-Busch InBev – the world's largest brewer.

We recognize that our people are the reason we achieve our business goals. We believe in developing the leadership potential of our employees by providing them with opportunities for training, development and advancement.

In addition to the opportunity to apply and develop your skills toward key business objectives, we offer an excellent compensation package including a competitive base salary, comprehensive health/vision/dental insurance, participation in our incentive compensation and deferred profit sharing programs, as well as a relocation assistance package.


Each Altria company is an equal opportunity employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, sexual orientation, disability, gender identity, protected veteran status, or other protected class.

Richmond, VA - Virginia


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