Employment Brand Manager

Altria Client Services

Richmond, Virginia

1/13/2020 8:24:23 AM


Business Support Human Resources



At Altria, our 7000+ employees are why we continue to succeed and provide strong shareholder returns. That's why we invest in programs that build their capabilities and grow leadership skills. We also support our employees as they contribute their time and talents to improve the communities where they live and work. We need the BEST TALENT to grow and develop Altria's next generation, and we need YOU to help us attract them!

We are currently seeking a Employment Brand Manager to join our Talent Acquisition team within the Human Resources Department at Altria Client Services in Richmond, Virginia.

In your role, you will design and develop a comprehensive and engaging employer brand strategy to drive brand awareness and showcase Altria as an employer of choice. You will build a compelling narrative of Altria's mission, core values, and inclusive culture to attract and engage top, diverse talent to drive our organization into its next evolution and continue to ensure our position as an industry leader. You will also get to work with a highly capable, passionate, and hardworking team and have some fun along the way. Sound interesting?

What you'll do

Develop brand positioning, brand essence, and brand identity for Altria's new employment brand. You will build a coordinated marketing campaign inclusive of the creative, copy, and collateral to support the brand as a critical attraction tool for Altria – for experienced hires, campus recruiting, diversity outreach, and manufacturing positions.

Build innovative strategies to expand the brand beyond recruitment to become a full-life-cycle employment brand that embodies the career progression from hire to exit encompassing development, progress, culture, total rewards, and eventually resignation/retirement. The strategy will require integration across HR, with senior leaders and with Corporate Communications.

Partner cross-functionally with recruiters, hiring managers, and other members of hiring teams to ensure we have the right brand messaging for each unique position to attract top talent. Understand how different audiences seek employment – scientists, developers, regulators, finance, law, sales, manufacturing, etc. including specialized roles, primarily passive candidates (those who are not actively looking for another job).

Lead the vendor relationships with the employment brand agencies to include the creation of materials, videos, website designs, presentations, etc. including analyzing return on investments for all recruiting campaigns, including vendor execution.

What you'll need

You have a passion for helping to build, reinforce, craft, and share global elements of a dynamic and unique corporate culture.

You are a Creator, a Storyteller, an Evangelizer, and you have the talent to be able to craft and promote our leading employer brand, setting us apart from the competition.

You are energized and passionate about developing communications to drive candidate attraction and employee engagement, whether through social media, online marketing, internal collaboration tools, or other digital channels.

You are creative yet analytical, enabling you to use data and metrics to ensure our brand is impactful and measure performance to remain agile in your strategies and approach.

You are socially aware, inventive, have a high EQ, and aren't afraid to pursue new marketing deliverables.

What you have

* Bachelor's degree and 5+ years of relevant professional experience. Strong preference for experience in employment marketing
* An influential critical thinker with a bias toward disruption and the talent to lead enterprise-wide change initiatives
* A culture and talent creator with inspirational and inclusive leadership skills
* Communication skills that encourage others to act
* Robust process and project management skills that consistently and efficiently deliver winning results

Some of the benefits of working at Altria:

* Very competitive compensation package including a best-in-class retirement plan
* Robust starting vacation policy and 14 paid holidays
* Comprehensive health benefits to include medical, dental, vision, pharmacy, and HSA offerings
* Generous paid paternity and maternity leave, including adoption assistance and paid time off for dependent care and children's school activities
* Flexible work hours and remote-friendly environment
* Wellness programs
* On-site amenities such as cafeteria, full gym with trainers, hair and nail salon, credit union, and company store. (Depending on location)
* Inclusive culture passionate about people, customers, and innovation
* Opportunity to give back to our community through volunteerism and donations
* Opportunity to be part of an outstanding team of highly passionate and motivated professionals

Richmond, VA - Virginia


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